goal
The management requested us to create creative content, something unusual and different from other universities. We need to come up with something new.
The university’s official communication should adhere to a news announcement format, but considering that the primary audience comprises prospective students,
the contact should be modern and engaging to avoid being outdated.
To achieve this, we have decided to revamp the page design and incorporate creative and dynamic
formats.
As a result, we have transformed the news page into a university-focused self-generated and student life-based content.
the contact should be modern and engaging to avoid being outdated.
To achieve this, we have decided to revamp the page design and incorporate creative and dynamic
formats.
As a result, we have transformed the news page into a university-focused self-generated and student life-based content.
Problem
We show to students that they can be part of the process in content creation.
To create creative content that resonates with our audience, it's essential to engage
and interact with them. We have begun crafting content that fosters interaction
among students and reflects their lives: creative collaborations, student-contributed
photos, surveys, playlists, and more. All our content is grounded in student life
and reflects their experiences and reflections on life.
and interact with them. We have begun crafting content that fosters interaction
among students and reflects their lives: creative collaborations, student-contributed
photos, surveys, playlists, and more. All our content is grounded in student life
and reflects their experiences and reflections on life.
strategy
To create creative content that resonates with our audience, it's essential to engage
and interact with them. We have begun crafting content that fosters interaction
among students and reflects their lives: creative collaborations, student-contributed
photos, surveys, playlists, and more. All our content is grounded in student life
and reflects their experiences and reflections on life.
and interact with them. We have begun crafting content that fosters interaction
among students and reflects their lives: creative collaborations, student-contributed
photos, surveys, playlists, and more. All our content is grounded in student life
and reflects their experiences and reflections on life.
IMPACT
Content
street
style
style
Art/Fun stuff
informative
student
submissions
submissions
playlists
SOCIAL MEDIA
MANAGER
MANAGER
Special project
The content on YouTube should be informational, encompassing programs, university life, and event reports to showcase our ideas and daily life, which will contribute to the admissions process.
We have established this format based on the requests of HR, marketing, and admission teams.
We have established this format based on the requests of HR, marketing, and admission teams.
We shouldn't just be another university YouTube channel.
Thus, the main strategy is to create an edutainment platform on YouTube. The content will prioritize being useful, educational, and centered around our specializations (Marketing, IT, Art & Design, and Education), delivered in a fast and enjoyable media format for teenagers.
Thus, the main strategy is to create an edutainment platform on YouTube. The content will prioritize being useful, educational, and centered around our specializations (Marketing, IT, Art & Design, and Education), delivered in a fast and enjoyable media format for teenagers.
On YouTube, we've created a show where we invite guests from the industry
and educators to discuss topics interesting for students.
and educators to discuss topics interesting for students.
In our reels and shorts,
we've introduced a segment called QA with specialists whom we invite to open lectures for students. We aim to make it even more engaging and informative.
we've introduced a segment called QA with specialists whom we invite to open lectures for students. We aim to make it even more engaging and informative.
Thus, the project "It works!" emerged,
reflecting the modern industry through
the perspective of students and academia.
reflecting the modern industry through
the perspective of students and academia.
we need to innovate.
To reach new audiences,
