Capture
Capture is a team that has been involved in the development of the photo industry in Kazakhstan for over 10 years. During this time, the team has worked on and implemented various projects, with the two main ones being Capture Studio and Capture School.
The first professional photo studio in Almaty. The studio is in a minimalist loft style. The main advantage of the photo studio is the technical equipment.
I joined the studio in 2019 as an administrator. It was a difficult year for the studio with significant debts due to the period of coming out of the pandemic. During my work, I offered PR options and ways to improve the studio's administrative system, which led me to take on managerial responsibilities.
In the first two years of work, we paid off our debts and returned to profitability. We formed a new team for project development, with a focus on SMM marketing and customer preferences. We always quickly responded to technical updates and emphasized the equipment and comfortable working conditions for the photographer.
In three years of work:
I joined the studio in 2019 as an administrator. It was a difficult year for the studio with significant debts due to the period of coming out of the pandemic. During my work, I offered PR options and ways to improve the studio's administrative system, which led me to take on managerial responsibilities.
In the first two years of work, we paid off our debts and returned to profitability. We formed a new team for project development, with a focus on SMM marketing and customer preferences. We always quickly responded to technical updates and emphasized the equipment and comfortable working conditions for the photographer.
In three years of work:
- We established our positioning
- Actively developed our social media presence
- Created our own online booking system
- Transitioned the project from debt to profit
- Updated our technical equipment
CAPTURE STUDIO
19 —
— 22
— 22
CAPTURE SCHOOL
In 2021, I took over the management of the second project, Capture School. The photo school has been in the market for 8 years and during this time has graduated over 1000 students. Since the school had not been engaged in marketing for many years, it faced competition that overshadowed the brand name. The main goal for 2021 was to increase outreach and improve brand recognition.
We assembled a team and actively worked on the development of the PR strategy, with a primary focus on SMM marketing and events.
In one year of work:
We assembled a team and actively worked on the development of the PR strategy, with a primary focus on SMM marketing and events.
In one year of work:
- We established our positioning and carried out rebranding
- Actively developed our social media presence
- Created a website
- Developed a sales funnel through targeting
- Introduced two new products: courses on retouching and gaffer work
- Conducted 10 master classes
- 7 artist talks
- Organized a citywide photo shoot
Capture book
Design of workbook for students of Capture School.
